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How to Write More Persuasively


Persuasion is necessary not only in your real everyday communication but also in writing. It’s an indispensable tactic both in formal and informal situations. Effective writing needs your talent to persuade. Express your desires by improved skills in writing. Learn the following tips and tricks for persuasive writing to succeed and to convince your reader.

Choose a strong position

Do you realize the purpose of your content? Make your reader believe you. Choose a strong thesis without trying to play both sides – either ‘for’ or ‘against’ something. You need a win-win strategy which readers find beneficial enough to agree with. Find a mutual connection with them. Give people ‘a reason why’ with a clear explanation.

Be specific

Use clear and direct sentences – so-called ‘mini-thesis statements’ – to begin each paragraph in your text. Make them brief and meaningful at the same time. Simplifying your core ideas does not exclude amplifying those statements. It’s not an easy thing to formulate specific reasons for your opinions.

Be consistent

No one likes instability and impermanence. On the subconscious level, people prefer rational behavior and perfection. Logical mind attracts considerable attention. Make your readers trust you. Be honest and transparent. Try to back the information up with facts, stats, and proof in your text. In a nutshell, provide evidence. Try to do this the other way around. Let the evidence result in your arguments – carrying the reader with.

Tell a story

Make your audience to feel. Psychologists suggest that stories allow us to persuade ourselves. Try to mirror reader’s feelings. What do they need? What desire? What’s hurting? The answers to these questions will help you repeat them back to your audience in order they could feel the sense of relief.

Play on emotions

Emotions belong to the most powerful tools of persuasion. Turn them into your strength. It’s well-known that human beings are all fallible. An emotional response is what you need from your reader. You have to affect your audience to achieve this aim. Use meaningful phrases, emotional tone, strong emotion evoking stories, and hidden meanings. Draw sympathy if needed. Are you good enough to call your reader for action?

Look into the future

Prognostication is important as well as a present condition. A glimpse into the future can attract more readers. However, use this technique wisely if you don’t want to discredit the whole text. Refer only to the facts that will happen or are likely to happen in the future. Credibility is your best asset.

To sum up, if you want to persuade a reader, use these essential persuasive writing techniques, e.g., reason, emotions, and beliefs. Want to express that your viewpoint is the right one? Use reason. Want to motivate your readers to endeavor? Use emotions. Want to make a reader care? Use both beliefs and universal values. Good luck in your persuasive content writing!

07Nov, 2017