Graphics Art Industry
The graphic arts industry has been in existence for several generations, and it is crucial for the visual communication of ideas and products. Taking a look around, one can notice the creative work of graphic artists from advertisements, posters, product packaging and in news broadcasts among other products stretched across all industries.
Originally, graphic design involved drafting on paper, but with the advancement of technology, computers are now used in integrated design. To come up with informative and attractive designs based on the product being advertised, artists use pictures, drawings, words in different fonts and symbols. The use of computers has brought additional accuracy and appealing designs, as well as opening up more opportunities for creativity and innovation through the numerous capabilities computers avail to design. This has led to the development of design software applications, which offer designers a wide array of tools of designs. This has also brought opportunities for graphic art support industries such as the software developers for the design applications. (“Graphics Designer,” n.d)
Considering a career in graphic design and related industries should be based on one’s creativity, as well as love and appreciation for art. There are numerous options to choose from including photography, print media, animation and electronic media, as well as support industries for the provision of required tools and software essential for graphic arts. Areas of application include commercial advertisements, branding, multimedia, education, computer games, website development, movies and print publications. One can also freelance from home since graphic design is a flexible art and does not require one to be at the industry work station.
Training as a graphic designer involves undertaking courses in graphic design or undertaking a bachelor’s degree course in design. However, requirements differ according to the particular institution offering the course. Some of the largely accepted courses in high school for a prospective graphic arts student include algebra and geometry, web design and development, computer science and applications, communication and art appreciation and practical skills. General courses offered in degree level include printing and digital techniques, computerized design and web development, personal communication, marketing, design principles and business modeling. Students can advance their training through research, enrollment in various arts courses, as well as reading informative journals. (“Graphic Designer,” n.d)
It is advisable to undergo an internship program to gain hands on work experience after the formal training. This is because employers consider the skills and competencies of graphic artists, rather than the overall theory they possess. It is paramount to note that the description and condition of work differ according to the specialization in the graphics art industry. A worthy artist should be talented in visualizing a design before starting the authentic layout. One should also communicate concisely to the target market through the use of easily understandable, but artistically appealing graphics. It is prudent for artists to be conversant with emerging technologies and current market trends in order to come up with effective designs. Although working hours may be naturally eight hours a day for a week, sometimes an artist has to work overtime to meet the deadlines stipulated. The Salaries vary according to the area of specialization, level of education, skills, abilities and the nature of work being done. (“Graphic Designer,” n.d)